222. Highlights for Public Relations in India in 2012
2012 was an interesting year for the Public Relations profession in India. Several things happened and here’s a few of those that stood out.
1. Major events – For the first time young professionals from diverse firms volunteered to create a unique event that brought together over 250 professionals under one roof to spend a weekend together learning and sharing. This was PRAXIS in Pondicherry. There was another event for the Asian fraternity organised by an upcoming portal in Jaipur. This was called Prestival.
2. PRomise Scholarship – a profession that is picking speed needs that the younger lot are encouraged and nurtured and a scholarship for this profession is definitely a first
3. Cannes PR Lion – For the first time an Indian PR firm’s entry made it to the shortlise. This was for an HP campaign by The Practice
4. Brand fiascos – a) Cleartrip-Buzz fiasco : There are half a dozen blogs on this episode and is a case study of client-partner relationships taking an ugly turn b) Flipkart-Forbes controversy : An interesting case study of a company getting written about negatively and becoming a talk on social media with very diverse points of view c) Jindal Steel-Zee : This is still playing out
5. PRomise Scholarship – a profession that is picking speed needs that the younger lot are encouraged and nurtured and a scholarship for this profession is definitely a first
6. One more person in the influence list – The second edition of the Holmes Report Influence 100 list had a 4th Indian up from three in the first list
7. Good representation at Global PR summit – The first PR summit held at Miami saw around 10 Indians attending it representing 5 organisations.
8. PR Moment India launched – India got its first independent, international PR portal to become a platform for the community to exchange ideas
9. PR Buddy launched – an Indian in the UK (Aakruti Kaushik) has created a forum for students to connect with experts in the field of communications.
10.Regional head based in India – Edelman expanded the role of its India MD thus propelling him to have a larger geographical remit which includes the continent of Africa, the region of Middle East and the entire South Asia within his remit.
11. Expats at senior positions in India – Fleishman Hillard, Burson-Marsteller folllowed in the footsteps of Edelman to have expats stationed in the country.
12. Four of the largest PR companies moved or expanded their Mumbai offices within a square mile in Lower Parel which signals the changing geo-dynamics in India’s media and financial capital. And I was fortunate to visit all the four. Must add that Adfactors arguably has the largest office in India and possibly in Asia in the form of a stand alone building.