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109 Some more good work !

May 10, 2011

Three of my favourite projects at my current workplace are SMileys, SMart Alec and Sparkle. These are the best among the several other initiatives created within the company. They help in driving employee engagement  and create brand awareness among potential employees and future clients besides existing employees.

SMart Alec is the media training workshop for senior executives of the company that brushes their skills on  interview handling techniques and managing media. It helps the senior leadership to understand the changing dynamics of the digital world. SMileys is an internal award that recognises great work done for our clients that changes the behaviour of their customers

Sparkle is a unique initiative that brings the best young brains from the leading management schools to learn in an environment like no other. The 20 interns are handpicked from thousands who apply to spend eight weeks understanding the business of integrated marketing communications. They become brand ambassadors for the company and are likely to choose one of the VivaKi companies when they join marketing organisations to service their business and also look at actively pursuing a career thanks to the exposure they get.

2 Comments leave one →
  1. June 4, 2011 5:04 pm

    Nice read. Didnt read your blog earlier, will book mark now. Keep it up Amith.

    • December 6, 2011 11:00 pm

      Thanks – it was inactive for 6 months. Reactivating it here.

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